Annual Revenue Of Major Pen Brands Today

September 25, 2020

Newel Brands owns the Parker brand. https://www.msn.com/en-us/money/stockdetails/financials/nas-nwl/fi-a1ywu2

Newel owns a lot of companies. That link shows the total revenue of the conglomerate. Doesn't really give any insight into Parker.

Here is the link I referenced that show Parker's revenue.

https://www.zoominfo.com/c/parker-pen-company/347908214

Edited September 25, 2020 by max dog

September 25, 2020

"Fancy coloring instruments?" "Highlighters, markers and other coloring instruments?" "Fancy coloring instruments?"

In my reading of this study, it is generic, with less research and hard information than appears at first glance, with little or no application to fountain pens.

That's why the article is called: "Writing Instruments Market Size"

Fountain pen would fall under the umbrella of writing instruments.

September 25, 2020

Bic in 2019: € 774,4 million : https://report.bicworld.com/integrated/2019/grow

Faber Castell: € 587,5 million: https://www.faber-castell.de/corporate/zahlen-und-fakten

Edited September 25, 2020 by mr T.

September 25, 2020

Bic in 2019: € 774,4 million : https://report.bicworld.com/integrated/2019/grow

Faber Castell: € 587,5 million: https://www.faber-castell.de/corporate/zahlen-und-fakten

Thanks for this mr T. Data on the big guns like BIC give a good reference point for comparison on how big Pilot, Montblanc, Pelikan, etc are in the industry. Quite impressed with Pilot, Montblanc, Faber Castell, Pelikan, Lamy, Montegrappa, and Cross.

It's great to see Cross, one of the big great American writing instrument companies still doing significant revenue and relevant in the market. Not sure where Waterman fits in as was not able to find any info on Waterman's revenue. Hopefully it is doing better than Parker.

Edited September 25, 2020 by max dog

September 25, 2020

KaWECo GMBH 3.88 million USD
(https://www.dnb.com/business-directory/company-profiles.kaweco_gmbh.4a34e623c1758fca3dc068c0057ac039.html)

Thanks for pulling info on Kaweco.

September 26, 2020

Newel owns a lot of companies. That link shows the total revenue of the conglomerate. Doesn't really give any insight into Parker.

Here is the link I referenced that show Parker's revenue.
https://www.zoominfo.com/c/parker-pen-company/347908214

https://www.owler.com/company/parkerpen

September 26, 2020

https://www.owler.com/company/parkerpen

That article you posted with $62M revenue for Parker also shows James R Peterson as the CEO of Parker. He resigned in 1985 as per this archive report.

https://www.nytimes.com/1985/01/31/business/business-people-chief-of-parker-pen-submits-resignation.html

The data seems to be quite outdated. From 1985.

Edited September 26, 2020 by max dog

September 26, 2020

That article you posted with $62M revenue for Parker also shows James R Peterson as the CEO of Parker. He resigned in 1985 as per this archive report.
https://www.nytimes.com/1985/01/31/business/business-people-chief-of-parker-pen-submits-resignation.html

The data seems to be quite outdated. From 1985.

Oh wow, sorry about that. I am skeptical of the 7 million figure you posted as well. It might be difficult to ever know how to extract Parker sales from the parent company, but I've just performed a few attempts.

September 26, 2020

Well I hope my $7M figure is off too and Parker is doing much better. I'd rather see them flourish as well. At the website, Parkerpens.com they still offer all the range of pens from the Vector and Jotters right up to the Duofold which is a good sign.

Last year when I was at the Sheaffer website there was no Legacy Heritage, and the Prelude was the top model with only two different black finish options, which looked sad, in favor of the POP, VFM and all the low end pens. But now the Legacy is back in a number of different finishes, as well in the Prelude, 300 and Intensity. A good sign. Hopefully with Cross financial backing, Sheaffer can come back and stand on it's own. If the Prelude and Legacy Heritage I have are an indication of the quality of their pens, they should have no problem doing so on the merit of their products.