Annual Revenue Of Major Pen Brands Today

[praxim]

Ruth, note that the opening post has been edited. It formerly showed MB on top until the proportion attributable to pens was discussed.

 

 

It helps others when there is at least a cursory explanation of what has been edited.

[max dog]

Ruth, I found some updated numbers for Pilot and MB. Initially I found source showing MB with $850 Million USD and Pilot at $750 Million USD, but then later I found a source that put MB at $438.54M USD in 2017 and a break down by product showing 44.3% of that revenue comes from their writing instruments, which would be approx $194.27 Million USD. Those figures looked more specific so I went with that for Montblanc. Another source put Pilot Japan higher at $921M USD, so I went with that. It did not say what percentage of that revenue was from their writing instruments, so couldn't do a direct comparison with MB. There was another source that listed Pilot USA at $34.5M USD. So I updated the original post with the new figures.

 

Pilot Japan annual revenue $921 Million USD

Montblanc annual revenue $438.54 Million USD (2017)

Pelikan annual revenue $270 Million USD

Lamy annual revenue $130 Million USD

Montegrappa annual revenue $94.4 Million USD

Cross annual revenue $74.5 Million USD

Pilot USA annual revenue $34.5 Million USD

Parker annual revenue $7 Million USD

Sailor annual revenue $5.3 Million USD

Sheaffer annual revenue $3.4 Million USD

Montblanc revenue breakdown by business segment:

44.3% from Writing Instruments, which would be approx $194.27 Million USD

33.6% from Leather Products,

5.7% from Watches,

7.8% from Other (Parts Delivery etc.) and

8.6% from Other

Montblanc revenue breakdown by geographic segment:

31.8% from Africa, Asia, Australia,

57.2% from Europe and

11.0% from America

[max dog]

Hi Max Dog,

 

This will probably be close to impossible since Platinum, Visconti, Aurora, etc., are privately held companies; most of whom wish to keep their financials closely guarded secrets; whereas, the companies you do cite are public companies (or divisions of public companies); who are required by law to publish their financial statements.

 

 

- Sean

That's good to know Sean, thanks.

[max dog]

If anyone finds revenue data on other prn brands, feel free to add.

[jchch1950]

I couldn't find the data yet for Platinum, Visconti and others, but will post it if I do find them.

 

Have a look at this article I found about the Writing Instruments market size. It is very promising.

 

The global writing instruments market size was valued at USD 13.9 billion in 2018. An increase in the number of promotional products such as apparel and calendars offered by educational institutions and offices is expected to remain a key factor in driving the market. Moreover, nowadays, the availability of natural and recyclable materials used in the manufacturing process of pens has increased the scope and demand for pens across the globe.

 

The market is expected to witness significant gains owing to the introduction of fancy coloring instruments that are gaining traction among children and school going students. These fancy coloring instruments are also gaining popularity among artists owing to the availability of these products in a wide variety and different shades of color.

 

The manufacturers are constantly trying to appeal to the customers with customized pen body styles, clips, and superior use of ink. Easy accessibility of eco-friendly products at cheaper prices is expected to exhibit a positive shift in the inclination of consumer preference for these products. Companies specializing in the luxury pen are attracting people from high-income groups owing to their designer's finish look and quality.

 

Europe holds a significant share of the industry and is expected to expand at a CAGR of 7.9% from 2019 to 2025. Key markets of this region include France, Germany, the U.K., and Spain. The growing trend of using fancy coloring instruments and luxury pens owing to their high spending capacity is anticipated to remain a favorable factor in driving the product demand in this region.

 

Here is a link to the article.

https://www.grandviewresearch.com/industry-analysis/writing-instruments-market

Thank you for the information and for collecting the data of the different companies.It is material for the understanding of our hobby.

[corniche]

That's good to know Sean, thanks.

No problem, Max Dog; thanks for all the info you were able to retrieve - very informative.

 

 

- Sean

[inkstainedruth]

@ praxim and max dog --

I had only seen the revised post. That's why I was so confused by some of the responses. Thanks for the clarification.

Ruth Morrisson aka inkstainedruth

[kazoolaw]

I couldn't find the data yet for Platinum, Visconti and others, but will post it if I do find them.

 

Have a look at this article I found about the Writing Instruments market size. It is very promising.

 

The global writing instruments market size was valued at USD 13.9 billion in 2018. An increase in the number of promotional products such as apparel and calendars offered by educational institutions and offices is expected to remain a key factor in driving the market. Moreover, nowadays, the availability of natural and recyclable materials used in the manufacturing process of pens has increased the scope and demand for pens across the globe.

 

The market is expected to witness significant gains owing to the introduction of fancy coloring instruments that are gaining traction among children and school going students. These fancy coloring instruments are also gaining popularity among artists owing to the availability of these products in a wide variety and different shades of color.

 

The manufacturers are constantly trying to appeal to the customers with customized pen body styles, clips, and superior use of ink. Easy accessibility of eco-friendly products at cheaper prices is expected to exhibit a positive shift in the inclination of consumer preference for these products. Companies specializing in the luxury pen are attracting people from high-income groups owing to their designer's finish look and quality.

 

Europe holds a significant share of the industry and is expected to expand at a CAGR of 7.9% from 2019 to 2025. Key markets of this region include France, Germany, the U.K., and Spain. The growing trend of using fancy coloring instruments and luxury pens owing to their high spending capacity is anticipated to remain a favorable factor in driving the product demand in this region.

 

Here is a link to the article.

https://www.grandviewresearch.com/industry-analysis/writing-instruments-market

 

"Fancy coloring instruments?" "Highlighters, markers and other coloring instruments?" "Fancy coloring instruments?"

 

In my reading of this study, it is generic, with less research and hard information than appears at first glance, with little or no application to fountain pens.

Edited September 21, 2020 by gary

[vicpen123]

 

Parker annual revenue $7 Million USD

 

Is this for real? Only $7m for a multinational company with a long standing reputation.

 

Does that include ballpoints, pencils, rollerballs and fifth dimension? How much for fountain pens?

 

[Estycollector]

Newel Brands owns the Parker brand. https://www.msn.com/en-us/money/stockdetails/financials/nas-nwl/fi-a1ywu2

[Parker51]

Newel also owns Waterman.

[Olya]

Speaking of Waterman, I wonder how much their revenue is?

I tried looking and I didn't search for too long tbh, but anyone know how much they make?

[PAKMAN]

Be interested to know about Waterman too!

[Ron Z]

Be interested to know about Waterman too!

Remember, Waterman, Parker, Rotring and Sanford are all owned by Rubbermaid Newel. You may find clues there.

[txomsy]

KaWECo GMBH 3.88 million USD

(https://www.dnb.com/business-directory/company-profiles.kaweco_gmbh.4a34e623c1758fca3dc068c0057ac039.html)

 

 

[Silent Speaker]

How much of that Sailor figure is from their stationery division? Is it counting their industrial robotics division which, as I've heard bandied about here and there in anecdotesover the years, is apparently their primary source of income these days?

[mongrelnomad]

Sailor is far smaller than I imagined. Which is strange, considering the giant footprint they have in Japan. They are everywhere...

[inkstainedruth]

Hmmm. Given that they do exclusive inks for a bunch of stores, I'm wondering if the figures are under-representative and attributed to the various stores instead.

Ruth Morrisson aka inkstainedruth

[max dog]

Sailor is far smaller than I imagined. Which is strange, considering the giant footprint they have in Japan. They are everywhere...

That's why Sailor is up for sale. There is a whole thread in the Japan pens subforum.

 

Here is another report that backs it up, from Yahoo finance. See the revenue for Dec 31 2019.

https://finance.yahoo.com/quote/7992.T/financials/

 

Total Revenue $5.325 million

Edited September 25, 2020 by max dog

[max dog]

Is this for real? Only $7m for a multinational company with a long standing reputation.

 

Does that include ballpoints, pencils, rollerballs and fifth dimension? How much for fountain pens?

 

Yup. Everything they sell at parkerpens.com. FP, BP RBs, pencils etc. I provided a link earlier in the thread to the source.

That is why Parker abandoned repairing pens under warranty. They don't have a repair department it seems. They just replace the entire pen. There was a thread in the Parker subforum about this I recall seeing.