Lets Fix This - Join In For A Fun Exercise

[smk]

MisterBoll - that is very nicely done. I think this design has the simplicity, clarity and impact that would suit a business building well.

 

It would be even more dramatic if the valley of the 'M' came down all the way to the baseline IMO, especially given the low crossbars of the 'A' and 'R'.

 

S.

[MisterBoll]

MisterBoll - that is very nicely done. I think this design has the simplicity, clarity and impact that would suit a business building well.

 

It would be even more dramatic if the valley of the 'M' came down all the way to the baseline IMO, especially given the low crossbars of the 'A' and 'R'.

 

S.

 

Thanks.

 

The M could be transformed.

[thang1thang2]

Thang1thang2 - it is discussions like these that makes it interesting for me. I can see that both k's poking through the line would be too broken - how would we make it work then, maybe just the overlap done in a different color rather than any breaks at all?

 

There's a couple options that I see right off the bat.

 

1. Somehow, modify the 'k' so that breaking the second k isn't as bad.

 

That seems like the simplest option, but then you get down into the specifics of typography and it becomes a mess... Typography absolutely thrives off of parallel, straight lines. So that's why all the letters are the same height, the lines are the same thickness, the breaks line up with everything, etc.

 

So right now the breaks line up with edges of letters. If I change that, it looks unbalanced and blah. So since there's a K I either shorten the tail and make the whole thing unbroken. Eh, that might be the easiest option. But then one wonders why there's two capital K's in a lower case alphabet. So you transform it into a full caps alphabet and you ruin the entire look of it.

 

You could modify the kerning of the 'k', the design of the stem or somehow make it so that all the parallel lines make the gap between both sides of the second 'k' equal. However, if one does that then the 'k' becomes the main focus and isolated. This could work if the 'k' was important. But it's not. So then that leaves other options...

 

My favorite option would be to redesign both 'k's so that instead of having the < part of it straight, have them curl up and curl down ("bending" the lines so to speak) so that the line would become equal. Sort of like the copperplate K. That would resolve the issue right there; and, if done tastefully enough, nobody would ever notice it wasn't part of the original font.

 

I would then remove the line and have it end at the 'k' and then have the one be on its own row. Perhaps "embossed" inside a circular focus. Perhaps have the circular focus be the 'sun' vector with the one in the middle of it. (This would require removing the curent sun vector and making it a simplified circle with lines radiating from it). Then you could have the 3303 on top, large enough to be noticed, but not the main part of the design.