What Color Is Sheaffer's White Dot?

[jonveley]

There is a simpler explanation for why the Spanish article in black and white shows a white "bulls eye." And it has nothing to do with Sheaffer.

 

Many times artwork for black and white media must be modified, whether by the printer or by the author, because there isn't any way to convey any colors between black and white. One of the most recognizable examples of this is the character Snoopy from the comic strip Peanuts. The dog from which Charles Shultz drew the inspiration was actually a black dog, but he couldn't impart requisite facial expressions on an all-black dog in a black and white strip, so he drew Snoopy as a white dog with a couple of black spots.

 

Ever see a white beagle with black spots?

 

As Daniel mentioned, the bulls eye in archery is typically gold. For an isolated black and white newsprint ad, the colors were modified so that the bullseye was white.

 

To say that Sheaffer was inspired to make a white bullseye on its pens because an ad in another country modified an archery target several years earlier for the black and white news medium is quite a leap.

 

I think Daniel is right. And Lazard, I think you should tone it down. I don't like reading pesronal attacks on FPN.

[kirchh]

To say that Sheaffer was inspired to make a white bullseye on its pens because an ad in another country modified an archery target several years earlier for the black and white news medium is quite a leap.

Jon -

 

The image lazard posted was of the cover of one of Sheaffer's earliest catalogs and is from the U.S. The Spanish wording at the bottom was added, presumably by him.

 

Your other points are well-taken.

 

--Daniel

[Roger W.]

To say that Sheaffer was inspired to make a white bullseye on its pens because an ad in another country modified an archery target several years earlier for the black and white news medium is quite a leap.

Jon -

 

The image lazard posted was of the cover of one of Sheaffer's earliest catalogs and is from the U.S. The Spanish wording at the bottom was added, presumably by him.

 

Your other points are well-taken.

 

--Daniel

 

It would be interesting to have the actual cover as the one we have is a black and white photocopy.

 

Roger W.

[jonveley]

To say that Sheaffer was inspired to make a white bullseye on its pens because an ad in another country modified an archery target several years earlier for the black and white news medium is quite a leap.

Jon -

 

The image lazard posted was of the cover of one of Sheaffer's earliest catalogs and is from the U.S. The Spanish wording at the bottom was added, presumably by him.

 

Your other points are well-taken.

 

--Daniel

 

I stand corrected. I missed that detail in all of that ... other stuff.

[kirchh]

To say that Sheaffer was inspired to make a white bullseye on its pens because an ad in another country modified an archery target several years earlier for the black and white news medium is quite a leap.

Jon -

 

The image lazard posted was of the cover of one of Sheaffer's earliest catalogs and is from the U.S. The Spanish wording at the bottom was added, presumably by him.

 

Your other points are well-taken.

 

--Daniel

 

It would be interesting to have the actual cover as the one we have is a black and white photocopy.

 

Roger W.

True. The detail I posted is from the only color image I know of that includes that imagery and slogan, and the center is dark while the next ring is red.

 

--Daniel

[ANM]

As a retired art teacher who taught color theory, I'd like to state something that is irrelevant to the overall discussion but which has been overlooked. Black PIGMENT is theoretically not the absence of color but rather the presence of all colors. It is in light, not pigmentation, that black is the absence of color. In pigments, white is theoretically the absence of color, not black. In light, the entire spectrum of colors, when combined, make white. Pigments are used to color objects, not the light spectrum of colors.

[kernando]

As a retired art teacher who taught color theory, I'd like to state something that is irrelevant to the overall discussion but which has been overlooked.

...

 

I don't think you're one who has to worry about relevance in this discussion, overall or otherwise.