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  1. HYPOTHETICAL: You, a multi-billionaire and pen fan, have just become, via purchase, the sole owner of the Sheaffer Pen Company and all its property, including patents and archives. Your goal is to offer the best and most interesting lineup of models you can while, at the same time, making at least a small profit. You are not limited by history in what your pen lineup can be. For example, if you wish, you can offer the PFM/Legacy in a new color/pattern with a flexible nib and with a filling system never offered in a PFM/Legacy or even in any Sheaffer. Tell us what models the new Sheaffer Pen Co. would offer for sale, and describe the relevant details of each model that you'd have the new Sheaffer Pen Co. sell. Provide any details about whatever appeals to you in this regard, such as marketing strategy, pricing (in whichever currency you choose), and anything else you wish. Would you stagger the introduction of your models or put them all out at once? No limits here. Have at it and have fun. 😍





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