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Reportedly, Private Reserve is one of the companies that paved the way to the overabundance of ink colors we have now, as early on there were mostly the basic inks available, such as basic blue-black, red, green, turquoise, brown, black, and blue. PR inks come in a multitude of different hues. The original creator and owner of the ink company passed away, and the company is now under new ownership and management. I personally became very interested in Private Reserve Avocado a while ago, after seeing its fantastic color range on some others' reviews when used for drawing. Behind its very slightly olive green exterior hide many other hues! The brick-terracotta red color is one of them, and it is the most water-resistant component of this ink. So when you use a water brush over Avocado, a red color is revealed! This ink is very well-behaved in writing. The ink flow is moderate to creamy, and lubrication is good. This ink is really good for maintaining fine lines for drawing and for hairlines. It's well-saturated, but not too much. There is no sheen. Instead the ink has an attractive matte appearance that works well on all paper types. This ink is great for any nib type: from super extra fine to broad. Shading is fairly low, and the lines are solid and well-defined, dark enough even when very fine. In writing, this ink is a pleasant hue of fresh, botanical green. Very restful on the eyes and also imparts an uplifting feeling for me personally. Scan: Fabriano Bioprima 85g ivory-tooned paper with 4mm grid: Scan: Tomoe River 52g White Scan: Nakabayashi Logical Prime notebook, coated ivory-cream-toned paper: (Totally misspelled Rikyu-Cha) Close-up photographs: Look at that "chromatography"! Personally I like this ink a lot; glad I have a large bottle.